Helping the Chronically Overworked Find Life Balance

Do Looks Matter For Success?

Busting Your Corporate Idol - the new cover

Busting Your Corporate Idol – the new cover

Do Looks Matter for Success? When it comes to my book, I think they do.

I’m excited because for the first time, my book has hit the top ten on Amazon in the Work-Life Balance category. What has changed? The cover and the keywords.
I’m putting my money on the cover as making the big difference. At a writers workshop last year, Jack Canfield, author of Chicken Soup for the Soul, did an exercise where he showed that people were having a negative emotional reaction to my old cover. Everyone loves my author picture, so I decided to create a cover with that picture. And BOOM – I’ve sold many more books in March than I did for much of last year.
It’s just one more indication that looks matter – a lot. Jack Canfield did something called muscle testing. He had someone hold their arm out, and he pushed down on it with them resisting. Then he showed them the cover, and it became easier to push down the arm. Why? When the subconscious is disturbed, our muscles get weaker. The theory is that people saw the cover, and just didn’t feel right in some way, which made it less likely for them to buy.
This is another flavor of unconscious bias, the phenomenon where we are biased against something and we don’t realize it. Unconscious bias has been shown in attitudes towards women and minorities. For example, when auditions for symphony orchestras are conducted where the musician is behind a screen, more women are hired, showing that there was an unconscious bias against female musicians.
So what are we to do to counteract our own unconscious bias? Mussar teaches us to look for the Soul Trait that is out of balance, and then to find an action to move back towards balance. Currently, I am practicing Honor, and I suspect that could help. Honor is about how we treat other people. Some of the traditional practices for cultivating Honor include:
  • Greeting everyone you meet before they greet you.
  • Holding doors for others
  • Smiling at everyone you pass
These small steps each make an imprint on the Soul. When it comes to unconscious bias, the key is to focus on consistently executing the practice with everyone. In a diverse environment, I will be honoring people from many backgrounds. I’ll be on the lookout for any hesitation on my part with particular people that could indicate some unconscious bias. With the heightened awareness, I can act to override the hesitation, which will actually begin to eliminate the bias from the subconscious.
Whether or not you believe in unconscious bias, give one of these practices a try for a week. You’ll may be surprised at how it will make you feel.
What do you think? Do you believe in unconscious bias?
See the latest ranking of Busting Your Corporate Idol on Amazon.

Ray Rice: Defective NFL Product?

Janay Palmer & Ray Rice

Now wife, Janay Palmer and Raven’s suspended footlball player, Ray Rice

I’m on my home from the latest workshop by my coach Steve Harrison. Had a chance to meet Jack Canfield, author of the Chicken Soup for the Soul books. Wow, what an amazing experience.

It was an interesting experience learning how better to serve people through writing and coaching against the backdrop of the Ray Rice story. My understanding is that abusive people were themselves abused. It is my hope that this incident can help Mr. Rice break the cycle of abuse, both for himself and for others.

I watched the video. It was very disturbing. If you haven’t seen it, I think you should watch it Ray Rice Knocked Out Fiancee – FULL VIDEO. It will change your understanding of domestic violence forever. It won’t be theoretical, and it won’t be Hollywood. It is brutal. Watching the video could help you change someone’s life some day. You might hear a whisper, or notice something in someone you know, and instead of brushing it off, you’ll remember that image of Jinay getting knocked unconscious.

As for why the NFL and the Ravens gave Rice a slap on the wrist before the video came to light? I am befuddled by the handwringing. The NFL is a business. Ray Rice is the product. The domestic violence wasn’t seen as a human issue, it was a business issue.  Rice was a product with some characteristics that would make some customers mad.

I’ve been in those discussions. The product isn’t working quite right. Should we ship?

“No product is ever done.”

“There is a work around.”

“We need the revenue now, and will pick up the pieces later.”

Right or wrong does not come into play when it comes to these product shipment decisions. They are business decisions. In the case of the NFL, the products are people. We need to remember to put people first, always.

As I write this post on the plane, I watched an inspirational speech from James Brown, football host on CBS. Brown explained that domestic violence is not a football issue, and is not a woman’s issue. He pointed out that 3 women die every day from domestic violence, and called on men to step up and take responsibility. “You need to either get help [for yourself] or give help [to end domestic violence.]

Bravo James Brown. Real men do not hurt women, and we’ll take your challenge to become part of the solution.